Press Release Power is an honer online press release distribution service in New York US
Press release distribution services are important for increasing your brand awareness and helping your public relations (PR). But if nobody sees your event release, you won't get very far. You need to distribute it effectively to get your story picked up by local and/or national newspapers, magazines, or blogs.
In this guide to press Press release distribution services, we'll cover the following to help you put together a plan of action that results in coverage:
• What is press release distribution?
• Why is press release distribution important?
• How to distribute your press release
• Distribution mistakes to avoid
• Should you use distribution services?
Keep reading to learn how you can properly create, pitch, and distribute a press release for optimal brand awareness.
What is Best press release distribution?
Before we dive any deeper, let's iron out exactly what press release distribution is.
It's the process of circulating or seeding out your press release to journalists, publishers, and members of the press.
Your Best press release distribution normally provides updates on your company's products and/or services, projects, partnerships, organization structure, and more. With distribution, you allow various publications to share your press release and thus, reach a wider audience.
Why should you submit a press release?
The purpose of distributing a press release is to land coverage in media publications, such as newspapers, radio, TV news bulletins, podcasts, and blogs. That way, you're positioning your brand in front of a wider audience.
If you only post your press release on your website, most consumers won't know about it – which defeats the entire purpose behind writing your press release.
Gaining press coverage helps to get your business or brand name into the public forum. That helps build brand awareness – especially when 71% of journalists consider pre event press release to be their favorite type of content to receive from brands.
Distributing a press release also has these benefits:
1. Press releases can boost your SEO.
Over three billion Google searches are made every day.
Implementing SEO tactics into your overall marketing strategy will help you rank high for your target audience's search queries. This means that you're that much closer to reaching potential customers as they search online for information related to your company, industry, product, or service.
Gaining backlinks to your site from high-authority websites is a huge ranking factor for SEO, as explained in a 2021 study by Backlinko:
Distributing press releases can help you land coverage on huge publications. Additionally, there's a chance those websites will link to yours, which can help to boost your search engine visibility.
But what happens if you land awesome coverage without a backlink?
Don't panic – In the past, Both Google and Bing have suggested that positive brand mentions can play a role in how they rank your site, meaning positive PR coverage can aid your SEO efforts even without a link.
2. A press release can drive local foot traffic to your store.
If your business is a brick-and-mortar shop, press release distributions can help to get people through the door.
Whether you're running an event or simply launching an eye-catching sale, measuring foot traffic into your store after distributing a press release is a simple way to gauge how successful your release has been.
3. A press release can generate more sales.
If you're launching a new product or an exclusive line, a targeted press release can have a significant impact on your bottom line. Why? Because it helps drum up interest if it's innovative and sets you apart from competitors.
Busy shopping days can be a great way to get your products in front of potential customers.
For instance, if you're offering discounts on Black Friday or Cyber Monday, why not reach out to retail journalists to highlight your offers?
Should you use press release distribution services?
Distributing a press release sounds time-consuming, doesn't it? If only there was a way to get yours seeded out quickly, at scale.
Fortunately, there is.
If you're on a tight schedule and don't have time to manually reach out to local or national publishers, a press release distribution service is the perfect solution.These services allow you to send out your release to relevant journalists without doing any of the manual work yourself.While it does cost to use these services, they can save you hours of work. By letting the experts distribute your news story, you can spend time focusing on other tasks.
So, if you fancy taking distribution off your plate, check out these 10 services.
1. Find journalists who might be interested in your press release.
When have news to share, I'll bet you're tempted to tell as many people as possible. You want everyone to hear about it, right?
However, that's not always the best strategy.
After crafting a great press release, you can identify journalists who may be interesting in creating a larger story surrounding your news.You can do that by searching for journalists and publishers who've already written about your topic or industry.For instance, let's say you run a car parts business. You've conducted some research around potholes, gathered some interesting data, and turned it into a killer press release. But mailing every journalist under the sun is probably going to be a waste of time.
Instead, it's worth seeking out publishers who cover the automotive industry and journalists who've covered similar topics before.
To do this, fire up Google, type in your topic (potholes), and navigate to the News tab:
how to find journalists for press release on Google
As you can see, there are plenty of recent articles on this topic, meaning journalists are more than likely interested enough to cover it.
Next, read some of the articles on Google News and make a note of the journalists' names.
A simple spreadsheet with the journalist's name and the publication they write for is a good way to keep a log of your distribution plan:
Excel sheet to store journalists contact information for press release
If you have the budget, you can also use a media database, such as Cision or Muckrack to find relevant journalists and reporters.
This method is much more likely to get you responses because you're only pitching the release to journalists who've demonstrated an interest in your topic.
2. Get the journalists' contact details.
Next, it's time to find some contact information for the people on your press release distribution list.
This could be as simple as clicking on an author's bio on their publication's site.
identifying journalists interested in your press release and making a note of their email address:
finding contact info for journalists for your press release
But, just like anything else in the world of PR, it's not always that easy.
You'll often have to do a little digging to find the contact details – starting with a simple Google search such as "[https://www.pressreleasepower.com/news/events-exhibitions]".
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