CW Park, USC | Crisis Preparedness in Brand Management: Proactively Addressing Challenges with Professionals like Choong Whan Park, USC

A well-structured crisis management plan is fundamental for effective brand management. This plan should outline the steps to be taken when a crisis occurs, including roles and responsibilities, communication protocols, and action strategies. By having a comprehensive plan in place, brands can respond swiftly and efficiently, minimizing damage to their reputation.

C. Whan Park, USC