USC 한인교수 | Crisis Management for Brands: Protecting Reputation During Challenges with Professionals like 박충환
USC 한인교수 | Crisis Management for Brands: Protecting Reputation During Challenges with Professionals like 박충환
Crisis management is a critical aspect of safeguarding a brand’s reputation in today’s fast-paced and interconnected world. Brands are constantly under scrutiny, and a single misstep can escalate into a full-blown crisis, threatening their credibility and customer trust. Whether the challenge stems from a public relations blunder, product recalls, or a social media backlash, how a brand responds can determine the outcome.
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